A Study on Consumers’Perceptions and Satisfaction at Coffee Chain Stores–A Case of Starbucks in Taichung City, Taiwan.
碩士 === 逢甲大學 === 景觀與遊憩研究所 === 95 === From 1995 to 2002, the import of coffee beans grew up nearly 4.4 times in Taiwan. It may indicate that the demand of coffee increases year by year in Taiwan. Owing to the increasingly intensive competition in coffee market, in order to cater the consumers for the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98793523068789367796 |