A Study on the Risk Attitude and Personal Characteristics of Consumers for the Purchasing Behavior of Personal Insurance

碩士 === 逢甲大學 === 保險所 === 95 === This study is to analysis the risk attitudes and personal characteristics of consumers for personal insurance demand.The enternal locus of control has more conscious of hedge,besides, to test and verith on consumers behavior,the research discovery that this group is gr...

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Bibliographic Details
Main Authors:	Che-Chuan Shu, 許哲銓
Other Authors:	Chieh-wei Hung
Format:	Others
Language:	zh-TW
Published:	2007
Online Access:	http://ndltd.ncl.edu.tw/handle/79858701781996674028

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spelling	ndltd-TW-095FCU052180042015-10-13T11:31:39Z http://ndltd.ncl.edu.tw/handle/79858701781996674028 A Study on the Risk Attitude and Personal Characteristics of Consumers for the Purchasing Behavior of Personal Insurance 消費者風險態度與人格特質對人身保險購買行為之研究 Che-Chuan Shu 許哲銓碩士逢甲大學保險所 95 This study is to analysis the risk attitudes and personal characteristics of consumers for personal insurance demand.The enternal locus of control has more conscious of hedge,besides, to test and verith on consumers behavior,the research discovery that this group is greater than internal locus of control on personal insurance trade article shopping experience and premium. The difference on demographic variables show that female is greater than male on purchase intention, the educational background、income、purchase intention and premium expense are direct proportion. Chieh-wei Hung 洪介偉 2007 學位論文 ; thesis 75 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 逢甲大學 === 保險所 === 95 === This study is to analysis the risk attitudes and personal characteristics of consumers for personal insurance demand.The enternal locus of control has more conscious of hedge,besides, to test and verith on consumers behavior,the research discovery that this group is greater than internal locus of control on personal insurance trade article shopping experience and premium. The difference on demographic variables show that female is greater than male on purchase intention, the educational background、income、purchase intention and premium expense are direct proportion.
author2	Chieh-wei Hung
author_facet	Chieh-wei Hung Che-Chuan Shu 許哲銓
author	Che-Chuan Shu 許哲銓
spellingShingle	Che-Chuan Shu 許哲銓 A Study on the Risk Attitude and Personal Characteristics of Consumers for the Purchasing Behavior of Personal Insurance
author_sort	Che-Chuan Shu
title	A Study on the Risk Attitude and Personal Characteristics of Consumers for the Purchasing Behavior of Personal Insurance
title_short	A Study on the Risk Attitude and Personal Characteristics of Consumers for the Purchasing Behavior of Personal Insurance
title_full	A Study on the Risk Attitude and Personal Characteristics of Consumers for the Purchasing Behavior of Personal Insurance
title_fullStr	A Study on the Risk Attitude and Personal Characteristics of Consumers for the Purchasing Behavior of Personal Insurance
title_full_unstemmed	A Study on the Risk Attitude and Personal Characteristics of Consumers for the Purchasing Behavior of Personal Insurance
title_sort	study on the risk attitude and personal characteristics of consumers for the purchasing behavior of personal insurance
publishDate	2007
url	http://ndltd.ncl.edu.tw/handle/79858701781996674028
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A Study on the Risk Attitude and Personal Characteristics of Consumers for the Purchasing Behavior of Personal Insurance

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