A Study on the Risk Attitude and Personal Characteristics of Consumers for the Purchasing Behavior of Personal Insurance
碩士 === 逢甲大學 === 保險所 === 95 === This study is to analysis the risk attitudes and personal characteristics of consumers for personal insurance demand.The enternal locus of control has more conscious of hedge,besides, to test and verith on consumers behavior,the research discovery that this group is gr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79858701781996674028 |
| Summary: | 碩士 === 逢甲大學 === 保險所 === 95 === This study is to analysis the risk attitudes and personal characteristics of consumers for personal insurance demand.The enternal locus of control has more conscious of hedge,besides, to test and verith on consumers behavior,the research discovery that this group is greater than internal locus of control on personal insurance trade article shopping experience and premium. The difference on demographic variables show that female is greater than male on purchase intention, the educational background、income、purchase intention and premium expense are direct proportion.
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