A study of appeals of housing print advertisements
碩士 === 大葉大學 === 人力資源暨公共關係學系碩士在職專班 === 95 === In this study, the content analysis method was adopted to analyze product attributes of housing and its advertising appeals, explore the tendencies of housing advertisements in different economic phases and examine various combinations of advertising appe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68644282987133046041 |