A Study on the Organizational Change from the Perspective of Organizational Learning－A Case Study of Han-Sen Broadcasting Network

• Main Authors: CHIU YAO LUNG, 邱耀隆
• Other Authors: 朱寶青
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/33311236210382968418

碩士 === 大葉大學 === 人力資源暨公共關係學系碩士在職專班 === 95 === ABSTRACT After impelling “Refining Program” in July, 1997, national armed forces executed “Streamlining Program”, named as Jingjin Program, in January, 2004. Also, Voice of Han Broadcasting (VOH Broadcasting) had made organizational change at the same time. Since January 1, 2004, it has been degraded on orders from “Broadcasting Brigade” to “Broadcasting Battalion” in military footings, and meanwhile has been marshaled into Political Warfare Brigade with characteristic of troop government. Owing to this change, VOH Broadcasting changed a lot at management of program orientation, personnel dispatch, and work content. As a result, that how all staffs face these transformations, and how the head improves this negative phenomenon to return prosperity is the major topic of this research. Since VOH Broadcasting was taken as our research object, we expected to understand the staffs through deep interview by qualitative research method. Also, by probing into the reaction and attitude of them, we desired to find the best way to build a research strategy with better efficiency and healthier organization. Therefore, we induced six types of VOH Broadcasting change to “technique”, “personnel cognition, skill,behavior”, “structure”, “assignment”, “culture”, and “work content” in this research. Also we redacted six plans as “establishes the effective bidirectional communication channel”, “transparent rotation”, “sufficient authorization”, “establishment of common prospects”, and “encouragement, support participation lifelong study” in conclusion.