Research on the Kinmen Liqour Co.’s Advertizing for Its Products to Enter Chinese Mainland Market from the Prospectives of Advertising Purposes and Market-Occupying Degree
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 95 === The main porpurse of the study is to discuss the relationship among advertising appeals, product involvement level and advertising effects, and moderate effects of product involvement level. Costomers who has experience of purchasing Kinmen Kaoliang Liquor a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81027899284617065119 |