Experiential Marketing and Customer Satisfaction: The Mediation Effect of Perceived Value and Moderation Effect of Switching Barrier

碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 95 === Following enconomic growth and increasing of ability of consuming for Taiwan people, drinking coffee is a common consumption behavior and we can see various coffee stores appear one by one everywhere. As experiential marketing age comes, consumption think...

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Bibliographic Details
Main Authors: Huang Hsiang Lung, 黃翔龍
Other Authors: Tsai Tsuan-Hsu
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/02421139375695241919

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