The Relationship between Knowledge Transfer Factors and Knowledge Transfer Performance for Parent Company and Subsidiary-A Case Study on Taiwanese Franchises in Mainland China

• Main Authors: Fan-Chia Kung, 孔繁嘉
• Other Authors: Wen-Rong Ho
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/40231943938183444400

碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 95 === The development of the research theme, “Knowledge Transfer,” from the view of Bartlett & Ghoshal(1995) and Grant(1996)- “to rapidly transfer and absorb technologi-cal knowledge, to strengthen the effectiveness of organization performance”-- to the opinion of the research, has focused on the relationship between the characteristics of knowledge, knowledge transfer mechanism, and knowledge transfer performance, in order to supplement the past missing research area. To achieve the objective, we take chain stores in China which focusing on drink, restaurant, beauty and hair dressing as samples, and testify these data in regression analysis. The empirical results indicated as follows: (1)The higher the operational knowledge tacitness of these chain stores are, the worse the knowledge transfer performance of these subsidiaries are. (2)The higher the operational knowledge complexity of these chain stores are, the worse the knowledge transfer performance of these subsidiaries are. (3)If these chain stores own mature knowledge transfer mechanism, the knowledge transfer performance of these subsidiaries will get better. (4)If these chain stores own mature knowledge transfer mechanism, the organization effectiveness of these subsidiaries will get better. Moreover, the competition in chain stores system have changed from point to point, system to system, even to multination to multination. With the trend of globaliza-tion, the operational scopes in most corporations will no more limit in a certain of mar-ketplace, area, or country. To the system in chain stores, the common knowledge is built to assist these chain stores through knowledge transfer mechanism by headquarters. On the other hand, the system in chain stores is provided to general public in order to rapid the achievement of scale economics. Therefore, for the headquarters, how to design professional, standardized, and simplified knowledge transfer mechanism by making use of the resources in order to rapidly stronger the function the chain stores own is nowadays manager’s issue.