The Effect of Credit Card Promotion Strategies on Consumer's Perception Value and Purchase Desire --Impulsivity Traits as a Moderator
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 95 === The thesis mainly explores if there is any connection between credit cards promotion strategy incentive classification, fulfillment timing and consumer perception value, purchase desire. It uses 2x2 (promotion tools classification x fulfillment timing) exper...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69821142066837751125 |