The Effect of Home-Stay Managers' and Customers' Life Style Congruence on Consumer's Purchasing Intention
碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 95 === This study empirically examines the impact on home-stay Managers’ and Consumers’ lift-style congruence on customer’s purchasing intention. The purposes of this study are to expand the epistemology of consumer’s purchasing intention, to discuss whether the dif...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/94221564686617514532 |