| Summary: | 碩士 === 大葉大學 === 工業工程與科技管理學系碩士在職專班 === 95 === This research is the study of information product retail industry, through the use of analytical tools such as SWOT analysis and (AHP), we can derive future competitive strategy based on the research outcome.
The goal to provide future competitive strategy for information product retail industry can be achieved by collecting and studying related document and auxiliary data, by performing (AHP) analysis to allocate weight, then determining factors influencing performance, in turn develop competitive strategy, build up (AHP) and questionnaire format. The questionnaires were given to entrepreneurs or executives running information product retail stores, after performing (AHP) analysis on the questionnaires, we derive workable strategies in the order of significance.
The conclusion of this research indicated that the information product market is over-saturated, the number of retails stores are excessive and extremely price competitive. The running of retail store is facing bottleneck, apart from cost/price competition, future market expansion and adjustment is a cause for concern. From the outcome derived from AHP analysis, [Distribution Channel Improvement] is rated most crucial (0.177), and Strategic Alliance (0.167) comes second, pointing out that retailers should move towards shortening distribution flow as a way to improve service quality, or form alliance with competitors or non-competitors, for example, working with computer tutors to offer free computer lessons with purchase of information products, this would add value and give incentive to attract potential clients, as a result boost sales performance.
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