The Effect of Viewing Behavior of Korean TV Drama on Culture Identify and Love Values for College students

• Main Authors: Su-Wen Wu, 吳素文
• Other Authors: Jian-Bin Shih
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/86440949634754887497

碩士 === 大葉大學 === 休閒事業管理學系碩士班 === 95 === The purpose of this study is to treats of the influence of Viewing Behavior of Korean TV drama on culture identify and love values for college students. This study adopted judgmental sampling, taking Both of the Da-Yeh University’s and Chung Chou Institute of Technology’s students. Issue 492 questionnaires, and total of the effective sampling were 377.The collected questionnaires were analyzed using Descriptive statistic, Reliability and Validity test, Independent sample t-test, One-way ANOVA, and Pearson Product-Moment Correlation, and Hierarchical Regression. The main findings of this research include: 1.The influence of Korean TV drama for college students is cultural involvement. 2. The college students ’s viewing motivation and need gratification are positive effect both of culture identify and love values. 3. The more time college students viewing Korean TV drama, the more deeper Korean culture identify. 4. The more time college students Viewing Korean TV drama, the more accept the values of male is dignity than female and attachment. 5. Viewing Korean TV drama would influence college students ’s culture identify and love values, especially the female college students.