A Study on the Relationships between Health Clubs′ Service Quality, Customers′ Values and Consuming Behaviors of Health and Fitness Clubs in Taichung Area.

• Main Authors: Bo-Jun Liu, 劉博鈞
• Other Authors: Wen-Guu Lei
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/65991099684487681097

碩士 === 大葉大學 === 運動事業管理學系 === 95 === The purpose of this research was to investigate Service Quality、Customers′ Val-ues(practical values、hedonic values) and Consuming Behaviors for the health and fit-ness club members, and furthermore to analyze the relationships between club mem-bers′ Customers' Values and Degree of Service Quality Satisfaction, Customers' Values and Consuming Behaviors. 486 valid questionnaires were collected. Descriptive Statis-tics, Factor Analysis and Pearson Product-Moment Correlation Analysis were used to analyze research data, the findings were：1. the club members was somewhat satisfied with service quality (mean was 3.7175); 2. the club members was somewhat satisfied with customers′ values (mean was 3.6121); 3. the frequency of exercise for the major-ity of club members were once a week(38.3%), and the expenditure per month was un-der NT$1,000 for the majority of members(45.1); 4. there were positive relationships between members’ practical values and degree of service quality satisfaction, and be-tween hedonic values and degree of service quality satisfaction; 5.there was a positive relationship between practical values and frequency of exercise, and there was no sig-nificant relationship between practical values and expenditure per month; there was a negative relationship between hedonic values and frequency of exercise, but a positive relationship between hedonic values and expenditure per month.