A Study on the Relationships between Health Clubs′ Service Quality, Customers′ Values and Consuming Behaviors of Health and Fitness Clubs in Taichung Area.

碩士 === 大葉大學 === 運動事業管理學系 === 95 === The purpose of this research was to investigate Service Quality、Customers′ Val-ues(practical values、hedonic values) and Consuming Behaviors for the health and fit-ness club members, and furthermore to analyze the relationships between club mem-bers′ Customers'...

Full description

Bibliographic Details
Main Authors: Bo-Jun Liu, 劉博鈞
Other Authors: Wen-Guu Lei
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/65991099684487681097