| Summary: | 碩士 === 朝陽科技大學 === 企業管理系碩士班 === 95 === Realizes along with the consumer gains ground, the market to open, and the free competition time to approach. The traditional marketing technique has been unable to utilize sufficiently on the Investment Linked Insurance, and the past sales time entered the marketing time gradually, the strategy only attention to sell of “product orientation” already not to be able to move the consumer. Therefore, the insurance businesses have to necessity “customer orientation” of marketing way to promote the service quality and operational performance.
This research is mainly taking the consumer of purchase Investment Linked Insurance as the research object, discussing the connection between the service quality, customer satisfaction and customer loyalty, then understand sustainability of Investment Linked Insurance. The main goal of this research are as follows:
1.Discussion the consumer purchase factors of Investment Linked Insurance.
2.Discussing customers to the difference between the anticipated value and the actual approval of service quality in the Life Insurance Companies.
3.After purchasing Investment Linked Insurance by consumer of service quality, customer satisfaction, customer loyalty of connection to inquire into sustainability of Investment Linked Insurance.
4.Based on the result of this research, proposed when the consumer purchases the Investment Linked Insurance, they should pay attention to item and the feasible suggestions to promote the service quality, customer satisfaction and customer loyalty of Life Insurance Companies.
The findings discovered that the customer satisfaction was influenced by service quality, further affects customer loyalty, that accomplish sustainability of Investment Linked Insurance. In the consumer purchase factors of Investment Linked Insurance, sex was showed a noteworthy difference toward relate fees of purchase factors of Investment Linked Insurance, age was showed a noteworthy difference toward sales and insurance functions of purchase factors of Investment Linked Insurance, and educational level was showed a noteworthy difference toward insurance functions of purchase factors of investment Linked Insurance.
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