| Summary: | 碩士 === 朝陽科技大學 === 企業管理系碩士班 === 95 === This study uses “direct-scaled measurement” to survey the terminal cancer patients’ preference for the attributes of mind-settling service. The attributes of mind-settling service were collected ,analyzed,and modelled using the framework of three levels of products. A questionnaire was designed accordingly. 94 question- naires were administered and returned. Data collected were analyzed with the SPSS software.
Main findings include：
1. with the product benefits: On average, patients rate “body and mind relax and comfortable” as the most important benefit. And then in sequence, “feeling free from solicitude”, “emotional support”, “feeling conscientiously”, “feeling meaningful of life”, “facing death composedly”, “to acquire mind-settling knowledge and skill” and “preparing for next life ”.
2. with the carrier product: On average, patients rate “family member’s company” as the most needed alternative for body and mind settling. In the same token, “preparing a will” for relationship handling, “life review” for the meaning of life and self-assurance, ”worship or praying” for general religious activities, “remembering Buddha” for advanced religious activities, “case study” for acquiring mind-settling knowledge and skill.
3. with the augmented product：On average, the patients rate “image of medical personnel” as the most important and then, in sequence, “institutional image (good-will)”, ”referral service for relevant needs”, “ social workers'' image”, “ volunteer workers'' image”.
The research also found that individual characteristics of gender, age, education, marriage, occupation, admission willingness, economic condition, activeness, main care taker, religiousness, religion, degree of need for hospice, and with/without hospice room were related significantly with patients''preference for the attributes of mind-settling service. Suggestions for designing mind-sttling service were provided.
Key word: Mind-settling service, Hospice, Three levels of product, Consumer preference.
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