| Summary: | 碩士 === 清雲科技大學 === 經營管理研究所 === 95 === In the core industry of tourism, international tourist hotel plays a very important role .The competition on mainland visitor resource has turned white hot on one hand and new tourist hotels sprang up like bamboo shoots after a spring rain on the other hand, therefore, the future hotel industry will face more opportunities and challenges. This research aims to explore and program enterprise’s competitive strategy under the construction upsurge of international tourist hotel industry. Tai Chung Evergreen Laurel Hotel, the company as an individual case ,is the primary subject in this research. We expect to understand the present situation of Taiwan International Tourist Hotel. TaiChung Evergreen Laurel Hotel through the analyses of tourism’s integral environment, Porter analysis of five forces, SWOT internal and external conditions. We also aim to explore the business mode and operating mode of TaiChung Evergreen Laurel Hotel, from which we can study and program the competitive strategy of this industry on the basis of industry’s advantages and put forward the future strategic development and suggestions as references for international tourist hotel industry and other operators in this industry.
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