| Summary: | 碩士 === 清雲科技大學 === 國際企業管理研究所 === 95 === Beauty salon industry is full of potential with large economic scale globally. The management pattern of the beauty salon industry in Taiwan has transformed from single store to franchise. Its services and products have become more pluralized. It will have profound influence on the economic scale in the future since its looks rosy and possesses competitiveness. Therefore, the aim of this study is to build a comprehensive strategy map for beauty salon industry, and Gloria Beauty Center is utilized as a case study. Firstly, to better understand the overall objectives of Gloria Beauty Center. The study employs the perspectives and process of balanced scorecard to conduct interviews with the managers. Then we designs a questionnaire based on the data collected, and invites the middle and high-level managers for reply. The results were analyzes by using AHP, which help identify the working objectives and key successful factors of every level in the firm, and facilitate the uniformity between the target and strategy. In order to achieve case company’s vision quickly and accurately for becoming top one in Beauty salon industry in the world, from the research we get the importance of strategic and job objectives in Learning & Growth Perspective are promote the specialties, submit the training programs, and scheme out the appraising diligence systems for employees. In Internal Business Process perspective, customer managing perspective is the most concerned, and then also focuses in developing new customer and keeping well interaction with old customer for main job objective. Customer relationship management, rising service quality, and strategic alliances are the most important strategy and job objective in Customer Perspective. The most importance of objective items in Financial Perspective are enhance to lower costs, control the expenses of stationery, and the reserves of product. Thus, each strategy and job objective from down to up are forms the main procedure of Strategy Maps in the research. Let the managerial and all staff comprehend the core spirit and value of balanced scorecard and strategy map, thereby achieving the ultimate goals for the intangible assets in the beauty salon industry, and makes enterprise to achieving their vision and mission quickly and accurately.
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