Exploring The Termination of Franchise Relationship in Convenience Store Industry

碩士 === 中原大學 === 管理研究所 === 95 === Abstract The aim of this research is to explore the reasons why the franchisees terminate their contract despite having good performance and mature experience. How the franchisees view the support and resource provided by the franchisor will also be discussed. S...

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Bibliographic Details
Main Authors: Keh-Jiunn Lay, 賴克俊
Other Authors: PEI-YUAN TING
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/60375113220605925530