The Study of the Effect and Evaluation of On-line Advertisement — A Case of Mobile Website

• Main Authors: Ya-Chien Cho, 卓亞仟
• Other Authors: Shih-Hao Liu
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/39439086074663662002

碩士 === 中原大學 === 資訊管理研究所 === 95 === By the effect of internet advertisement, the purpose of my research focuses the four properties of internet advertisement, including the display type of advertisement, the advertisement at which type of web content, the location of advertisement in the web , and the effect of the brand. I hope this research could provide the internet advertising strategy to webmaster or product marketing planner. The data of this research is provided by SOGI which is the biggest mobile phone / cell phone content website. This research is made by analyzing the SOGI’s data. The results of this research are: 1. The multimedia advertisement is always popular. 2. The effect of internet advertisement of first page in a website is better than it of second page in a website. 3. The effect is better if the banner is in eye ball location. 4. A famous brand could improve the effect of the advertisement.