| Summary: | 碩士 === 中原大學 === 資訊管理研究所 === 95 === Abstract
In the face of global competition trends, with the wisdom and technological development can make an analysis of previous data, forecast the future market trends, and play correct decision to accurately predict the function, the competitiveness of the enterprises the strategy is to create the competitive edge to maximize profit and value, and the competitive advantage is based on wisdom 』(Business Intelligence, BI) rapid and effective use, 『it hard to give every person the ability to obtain timely useful information, to make a correct judgment 』, thereby enhancing the quality of corporate decision-making and improve operating performance. In e-tide, except build enterprises of various IT applications, in order to effectively build and operate enterprise management information, how to use the existing resources in the most effective rate reached a high profit-enhancing value of the decision-making applications, to further deepen enterprise a more competitive edge, e-business is really the pursuit of the ultimate goal. Competitive Advantage is not available or missing elements. In good time, wisdom 』(BI) systems, the design and application mix, the ability is strong impact on the survival of enterprises in competitive activities.
The use of systems development study, first of related literature and information gathering, Discussion on the demand from the fiberglass industry to build customer relationship management business intelligence system, should have the function and structure, as glass fiber industry build the reference; and guidance from the Institute actual mention of the glass fiber industry wisdom prototype system functional structure. The commercial use of intelligent system design prototype tool to study the core system, Implementation way through into actual data and build prototype systems for application assessment, and explore fiberglass construction industry which should have structure, and should pay attention to the matter. The results showed that the glass fiber industry wisdom of commercial systems in customer relationship management applications demand. should follow customer needs as a guide, to assist enterprises in developing an effective marketing strategy. This research can be expected as a glass fiber industry in the future build business intelligence system reference.
Keywords：Business Intelligence (BI), Data Warehousing (Data Warehousing), Data Mining (Data Mining), Fiberglass
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