A Study for the Effect of Online Activities Experience on Consumer Purchasing Behavior.─A Case of Online Festival
碩士 === 中原大學 === 資訊管理研究所 === 95 === When the festivals come in recent years, it is not difficult to find that there are more and more enterprises will hold various types of online festival in the festivals. Pine and Gilmore (1998) pointed out “Twenty-one century has been entered to experienced econom...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93990637637304736897 |