A Creation on the Visual Image of Chinese Incense Culture Association

• Main Authors: Yu-Wen Chai, 翟玉雯
• Other Authors: Jia-Hua Zhu
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/62236847909282220965

碩士 === 中原大學 === 商業設計研究所 === 95 === Chinese nation has great culture of more than 5,000 years. Its cultural cultivation is perceptual and has spiritual civilization. It has certain superiority relatively to the western science-based culture. However, Chinese Culture has confronted the merciless impact of western culture in the past one hundred years and has been in danger of elimination. As well as all sorts of Chinese culture also has faced the same destiny. Since incense culture has been long-standing, the incense history can be regarded as part of the civilizations and has inveterate history. According to the ancient booklore, the territorial expansion after the reign of Emperor Wudi of the Han Dynasty, had begun to exchange with neighboring countries. Therefore, the Chinese incense culture has opened its pluralism future. Buddhism’s usher during the Tang Dynasty and the use of incense among scholars in Song Dynasty both have changed the incense primitive appearance. As a result, it integrated incense with beauty. The long-standing and well established Chinese culture, after the Japanese developed it into Japanese incense culture, has become the most important social activity in the Japanese beau monde today. There are a few researches about the incense and its industry. Besides, not only the minority circulation about the industry or research of the incense culture of the product among the workshops deviates from the orthodox incense cultural spirit, but also it always focuses on the raw materials of the incense only. Culture is tradition, therefore, we should preserve our own artistic culture and customs properly. By means of keeping "material" of Chinese culture carefully and resuming the orthodox form of Chinese culture, we should nourish and cherish China's cultural spirit, in order to enhance and glorify the Chinese culture. Therefore, it could widely spread around the world. The theme of the project is based on Chinese incense cultural association. Through those ancient documents, a series of design works, such as CIS (Corporate Identity System) and all sorts of publications regarding to this theme, have been well planned. The expectation of this project is to be able to combine the concepts of culture creative industry, and furthermore to increase the additional value of the incense culture. Therefore, it can be widely spread and last forever