A Study of Relationship between Brand Service and Performance on Automobile Chain Repair

• Main Authors: Renn-Chung Wu, 吳任中
• Other Authors: WANG RU YUH
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/80649982109432446298

碩士 === 中原大學 === 企業管理研究所 === 95 === It has been already strong progressively for the domestic automobile industry after the accession to the WTO, become more and more ripeness in the R & D design and manufacturing capacity. The quality of producing the vehicles can all reach the international standard, and enough to compare with imported vehicle. This can be confirmed by the domestic occupation rate of market of car in recent years. But as the quantity of automobile increases, the market of automobile repair grows up rapidly and the scale is noteworthiness. While focusing on the transition of the automobile factory, we pay less attention on the quality of service in the domestic automobile repair industry. With the development of domestic economy, the service trade has already become the mainstream of industrial structure of Taiwan. But the transition step of the repair industry of the automobile still can't catch up with consumers' demand, and there are a lot of aspects need to be improved. The passive attitude of automobile repair industry should be given up and adopt the aggressive attitude in the quality of service. The automobile repair industry needs to set up the service strategies and implement completely in order to improve the performance of managing and enterprises could manage continuously forever. This research will analyze the market of automobile repair industry in Taiwan in accordance with seven aspects and sum up as four kinds of types of operation. By the way of visiting, this research will further discuss the relation between all kinds of brands adopted of type of operation and the performance of management. By joining different chain systems has already became the mainstream in the current automobile maintenance market, expect to promote the image of one's own brand, reduce the operating cost, and strengthen competitiveness. Therefore, this research will probe into the relationship between different type of chain operation and managed performance. After a series of research and interview, there come out some suggestions: 1. The type of regular chain can most carry out the service strategies of the head office, providing the standard service to customers and having apparent influence on the promotion of managing performance. 2. The strategies of service play the key role in the competitiveness of each company and are the important factor that influences the performance of management. It is found that each company has perfect plans in the strategies of service and emphasizes its uniqueness and outstanding compared with others. However, it needs to depend on whether the company implements and execution. The higher implementation, the more influence on the performance of management. 3. The information access is another focal point and important step in the transition of company at present. The information technology has not only engaged in providing information immediately to meet customers’ demand, but also offer the platform of faster communication and information interchange all across the relevant companies in order to improve the operations for greater customer satisfaction.