A Case Study of Taiwan Auction Website:Service Quality, Brand Image, and Electronic Word-of-Mouth on Customers Behavior Intentions
碩士 === 正修科技大學 === 經營管理研究所 === 95 === In the recent years, the auction website became is a new kind of e-commerce. It combines the concept of traditional auction and information technology. With the convenience and immediateness of the internet, things can be traded on the auction website anytime. Th...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/49319010123364752415 |