The Effect of Word-of-Mouse Toward Buying Decision
碩士 === 正修科技大學 === 經營管理研究所 === 95 === Due to the increasing developments in science and technology, the rate of people sending messages also increase. The appearance of internet provides a new platform for consumer word-of-mouth communication and extends new social linkage network. In the computer-me...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/66930521752890843402 |