The study for promoting the key success factors in the competition advantages of the travel websites

• Main Authors: Yang-Yu Chen, 陳姎愉
• Other Authors: 李孟訓
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/55419099880123397756

碩士 === 長榮大學 === 企業管理研究所 === 95 === The tourism is the Smokeless Industry that the countries all over the world in the 21st century generally pay attention to, and it also has been as one of the star industry in Taiwan. Up till now there are some websites development steadily in on-line travel websites of Taiwan, for example CTIN、Star Travel、ezTravel. However the travel website of the top five of national ranking – Ezibon would not prewarn stopping doing business in 2006, and it let other operators feel strain in the work. It let us be going so far as to think deeply, what are the key success factors that the survived travel websites could develop steady. Therefore the study research and draw up the initial construct of the competitive advantages of the travel websites in Taiwan by the value chain and virtual value chain. And then we go off expert questionnaire investigating and sifting twenty-five factors from the way of Fuzzy Delphi Method to establish a complete construct of the competitive advantages of the travel websites in Taiwan. After that time, going off questionnaire investigating and we extract seven factors, which are the accomplishments level of staffs’ professional knowledge and, the ability acquiring the key resources, the cognitive level of industrial knowledge, the variety of travel goods resources, being rich in choosing travel goods, and the goodwill, image of the enterprises, and the information for customization by the way of Fuzzy Hierarchy Process analyze step by step.