A Research of Tourist’s Personality Trait and Involvement—Investigate by Perspective of Opinion Leader
碩士 === 長榮大學 === 企業管理研究所 === 95 === Because of the high invisible of tourism product, the outlay that tourist spent could not perceive the quality of tourism product immediately, it’s not to easy to standardize it like material products, besides, it will face bigger risks when customers make their ch...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73872424773547174539 |