To analyze the relationship among trust, satisfacation and loyalty in different personality traits of internet consumers

碩士 === 長榮大學 === 資訊管理研究所 === 95 === In recent years, the flourishing development of e-commerce has created the limitless business opportunity as well as changed people’s life style and consumption habits. The number and scale of people traded through the network grows up year by year, and the busines...

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Bibliographic Details
Main Authors: Yu-Juan Chiu, 邱鈺娟
Other Authors: 陳細鈿
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/01203080914046581819