| Summary: | 碩士 === 長榮大學 === 土地管理與開發研究所 === 95 === Watershed management has been critical to human beings, since it is a congregation of various common resources where conflicts rooted. The pollution of the Er Ren Creek, Taiwan since 70’s raises significant healthy and ecological concerns. Besides engineering measures, Er Ren watershed management should reflect the attitude and behavior of its residents.
The purpose of this study is to examine the association among environmental perception, attitude, and behavior at the household level, considering pre-existing pollution situation. It proposes a “watershed pollution impact model” that comprises environmental perception, attitude, and behavior; thus, establish associated research hypotheses. The research uses household social-economic factors, such as sex, age, educational level, income, and teure as controlling variables. Log-linear models is the statistical tools to examine the association among variables.
This research reveals, 1. there are significant association among environmental perception, attitude, and behavior, which conforms the “wtatershed pollution impact model.” Higher perceived pollution level leads to higher salience; consequently, positively affect the adopted measures. 2. The association among environmental perception, attitude, and behavior varies by household social-economic conditions. Male household heads with higher educational level and longer tenure perceived severer pollution problem, higher salience, and are more likely to react to pollution issues. The research suggests that the public sector should encourage younger households with lower educational level, shorter tenure, and has female household head to join in environmental education and activities, thus affect environmental perception and attitude.
Such environmental education and activities could be held by local secondary schools or community colleges. Also, an education center for specific watershed or specific issues might strengthen household environmental perception and attitude, thus initiate practical actions.
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