A Study on Investment of Chicony Shopping Mall in Wuhan, China

• Main Authors: Hsuan-yu Hsiao, 蕭亘佑
• Other Authors: Yan-Chyuan Shiau
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/50732972260002536012

碩士 === 中華大學 === 營建管理研究所 === 95 === China has opened to the world since 1980’s. Since China has great marketing potential, it has attracted many companies from developed countries to invest in China. Due to geographic and language advantages, businesses people from Taiwan have been investing in China. It is predictable that investing restrictions will be released since the China entered WTO. Therefore, there will be more businesses people from Taiwan going to invest in China. This thesis studies the investment on shopping mall in Wuhan based on a joint venturing by Blue Sky Computers Inc. Co. and Di-Ja Construction Inc. Co. Through discussing on land development, project construction, and operation management, investment procedures and management guidelines is constructed. By using SWOT analysis and Blue Ocean Strategies, some practical suggestions are promoted for interesting people to invest in China. These data may enable enterprises to establish much competitive administrating strategies and make profits for company.