A pop star’s brand building, mediated performance, and image construction - The case study of Jay Chou
碩士 === 國立中正大學 === 電訊傳播研究所 === 95 === The research is focus on the brand construction and media interaction. The issues will be emphasized on transformation of media demonstration, Jay’s symbolic style and the presentation of media. The research method basis is on content analysis, image of MV text a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77318071129047080130 |