A pop star’s brand building, mediated performance, and image construction - The case study of Jay Chou

碩士 === 國立中正大學 === 電訊傳播研究所 === 95 === The research is focus on the brand construction and media interaction. The issues will be emphasized on transformation of media demonstration, Jay’s symbolic style and the presentation of media. The research method basis is on content analysis, image of MV text a...

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Main Authors: Shu-yun Wang, 王舒韻
Other Authors: Shr-hung -Lou
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/77318071129047080130
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spelling ndltd-TW-095CCU054380202015-10-13T11:31:38Z http://ndltd.ncl.edu.tw/handle/77318071129047080130 A pop star’s brand building, mediated performance, and image construction - The case study of Jay Chou 明星品牌塑造-以周杰倫媒介展演與形象建構為例 Shu-yun Wang 王舒韻 碩士 國立中正大學 電訊傳播研究所 95 The research is focus on the brand construction and media interaction. The issues will be emphasized on transformation of media demonstration, Jay’s symbolic style and the presentation of media. The research method basis is on content analysis, image of MV text analysis and discourse analysis of E-news. Jay’s text of album advertisements can be studied by its evolution. From 2000 to 2001, the advertisement is focus on the music itself while it is strongly emphasized on image construction in 2002 to 2003. After 2004, Jay extends his entertainment career internationally by successfully personal brand integration. With the broadly use of visualized advertisement on his album promotion, Jay’s celebrity marketing can be fully achieved by its music and its visualized contents. According to the study, Jay preferred to show his pessimism toward reality but optimism upon memories. The concept revealed the difference on how men and women pursue love. On the other hand, Jay shows his concern on family issue by strengthening character’s emotion in the music videos. The last part of research is focus on the media presentation on Jay’s news. The author found out that Jay is more willing to interact with media in latter days. Also, the press put more attention on Jay’s privacy instead of his music and entertainment careers. This fact indicated that Jay construct his public image on his unique style. Shr-hung -Lou 羅世宏 2007 學位論文 ; thesis 199 zh-TW
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language zh-TW
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sources NDLTD
description 碩士 === 國立中正大學 === 電訊傳播研究所 === 95 === The research is focus on the brand construction and media interaction. The issues will be emphasized on transformation of media demonstration, Jay’s symbolic style and the presentation of media. The research method basis is on content analysis, image of MV text analysis and discourse analysis of E-news. Jay’s text of album advertisements can be studied by its evolution. From 2000 to 2001, the advertisement is focus on the music itself while it is strongly emphasized on image construction in 2002 to 2003. After 2004, Jay extends his entertainment career internationally by successfully personal brand integration. With the broadly use of visualized advertisement on his album promotion, Jay’s celebrity marketing can be fully achieved by its music and its visualized contents. According to the study, Jay preferred to show his pessimism toward reality but optimism upon memories. The concept revealed the difference on how men and women pursue love. On the other hand, Jay shows his concern on family issue by strengthening character’s emotion in the music videos. The last part of research is focus on the media presentation on Jay’s news. The author found out that Jay is more willing to interact with media in latter days. Also, the press put more attention on Jay’s privacy instead of his music and entertainment careers. This fact indicated that Jay construct his public image on his unique style.
author2 Shr-hung -Lou
author_facet Shr-hung -Lou
Shu-yun Wang
王舒韻
author Shu-yun Wang
王舒韻
spellingShingle Shu-yun Wang
王舒韻
A pop star’s brand building, mediated performance, and image construction - The case study of Jay Chou
author_sort Shu-yun Wang
title A pop star’s brand building, mediated performance, and image construction - The case study of Jay Chou
title_short A pop star’s brand building, mediated performance, and image construction - The case study of Jay Chou
title_full A pop star’s brand building, mediated performance, and image construction - The case study of Jay Chou
title_fullStr A pop star’s brand building, mediated performance, and image construction - The case study of Jay Chou
title_full_unstemmed A pop star’s brand building, mediated performance, and image construction - The case study of Jay Chou
title_sort pop star’s brand building, mediated performance, and image construction - the case study of jay chou
publishDate 2007
url http://ndltd.ncl.edu.tw/handle/77318071129047080130
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