A Study of Stock Preferences of Individual Investors in Taiwan － Based on the Trading Data from a Local Brokerage Firm

• Main Authors: Shu-ju Lai, 賴淑茹
• Other Authors: none
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/24972390771144053041

碩士 === 國立中正大學 === 會計所 === 95 === This research is to study the stock preferences of individual investors based on trading data from a domestic famous brokerage firm in Taiwan. We compare the preference of individuals with different characteristics (Wealth , Years since Accounts Opened, and Gender). The result shows that individual stock preferences are affected by the level of wealth. Wealthier individuals prefer stocks with bigger Beta or capitalization. On the other hands, less wealthy individuals prefer new-listed companies or poor past-performance companies . This study also finds experienced investors (with earlier account opening dates) and green-hand investors have different preferences. Experienced investors prefer new-listed and high Beta companies. The green-hand investors prefer seasoned firms and companies with smaller Beta.