| Summary: | 碩士 === 國立中正大學 === 成人及繼續教育所 === 95 === Research the National Museum strategy alliance
- Taking the national science and technology museum as an example
Advisor: Dr. Ming-Lieh Wu
Student: Yuan-Chuan Chu
Abstract
This study discusses the issue of the National Science and Technology museum to impel the strategic alliance -----to understand the situation of the National Science and Technology museum in developing a strategic alliance with results and possible predicaments. It covers various fields of possibilities, concrete orthopraxy, and how to make it a success. The results of this study will provide concrete proposals for the National museum to advance its competitive ability and provide for management achievements.
In order to reach the goal of this research, the main technique will be an in- depth interview, literature discussion and document analysis; I interviewed 18 participants, including the members of the National Science and Technology museum, director, the leader of the group and the members of the group. Four people are professors, the screenwriter-director and officers who have a partnership strategy alliance with the National Science and Technology museum. Four people are community leaders like principals, and directors. I arranged the data into transcripts after the interviews, and then analyzed and discussed the content of the transcripts.
The result of the analysis and correlative literature resulted in the following conclusions:
1. The situation with the National Science and Technology museum impetus strategic alliance is different with the different allied objects, according to professional work. There are the universities, the business community, the education world, foundations, Community University, government apparatus, the Association of English Culture, media entrepreneurs etc. It gives priority to the demands of both sides in terms of cooperative plans and content. There are special exhibitions, technical education, lifelong education, elementary and junior high schools scientific curriculums, common sales etc.
2. The achievement in regards to the National Science and Technology museum impetus strategic alliance is remarkable. The cooperative alliance objects are increasing and the usable resources are increasing, too. Both sides can benefit mutually and be supplemented mutually in resources. This will enable a deeper study of the organization. It can make good use of social resources to save funds and improve finances. It can participate positively in international cooperation, and develop an international circuit. It can promote qualities in management and with serving the public. It can carry out science education and the goal of lifelong study.
3. There are some predicaments that the National Science and Technology museum faces in developing a strategic alliance. For example, they lack a long-term and concrete corporate plan or project. There are too many limits in regard to utilization of funds in the department, and it lacks elasticity. It should strengthen the cooperative benefit of the impetus strategic alliance. The alliance partners have respective standpoints and they lack a common view. This affects the plan’s impetus. The news of their strategic alliance is not universal. The alternate duty also affects the alliance impetus.
4. There are seven kinds of patterns with the National Science and Technology museum strategic alliance. They are the mixed style, the multi-dimensional, the marketing, the research and development, the level -like, perpendicular, and the special cases. The multi-dimensional pattern is the alliance pattern in this research.
5. When the National Science and Technology museum carries on the strategic alliance task, the concrete method has 4 aspects:
(1) To seek the appropriate alliance object actively.
(2) The cooperative strategies of the alliance.
(3)The planned activities of the alliance.
(4)The direction to advance the alliance.
6. There are 3 major parts in regard to the National Science and Technology museum’s successful push of a strategic alliance:
(1) To establish the alliance positively.
(2) The meticulous thought in advancing the process of the alliance.
(3)The cooperative objects of the alliance to work in coordination.
1. Suggestions to the government
(1) The budget should be enriched to promote the function and the effect of the strategic alliance.
(2) The correlative laws must be revised properly to promote the positions of the National Science and Technology museum.
(3) The personnel organization and the power of the manager''s personnel assignments should be promoted, and the potency of the organization should be displayed.
(4) The development of the National Science and Technology museum should be respected and the acquisition of new items promoted.
2. Suggestions to the organizational leaders
(1) Stock -like business planning activities from bottom to top should be carried out
(2) The leadership’s behavior must be authorized
(3) Creativity and specialized knowledge, should be used as a basis for new situations that arise in the strategic alliance.
(4) The popularity of the National Science and Technology museum should be promoted with initiatives.
(5) An international vision should be promoted to establish a strong foothold.
(6) Fund raising should be promoted to replenish both soft and hardware equipment.
(7) Members should be encouraged to increase support.
(8) The correct goals of the strategic alliance should be recognized to further enhance the museum.
(9) The importance and feasibility of the strategic alliance should be understood.
3. Suggestions to the members
(1) Support should be sought from other organizations.
(2) Good use of social resources must be obtained to implement the strategic alliance.
(3) The multi-dimensional marketing of the National Science and Technology museum should be guided along the lines of the strategic alliance.
(4) Innovative thought and proposals for a new strategic alliance must be made.
(5) The essential factor for strategic alliance’s success should be identified, and the function of the strategic alliance displayed.
(6)The team’s mental abilities must be analyzed, weeding through the old to bring forth the new.
(7) The insufficiency of funds must be overcome with support from alliance partners.
(8) Prerequisite appraisal and achievement inspection must be carried out.
Key word: National Science and Technology museum, National museum, strategic alliance
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