A MODEL OF ANTECEDENTS AND ONSEQUENCES OF MARKETING CREATIVITY
博士 === 國立中正大學 === 企業管理所 === 95 === The key to new product success in competitive markets is to generate and market creative ideas in response to rapidly changing market needs. The significance of the generation of creative ideas and their manifestation as products, marketing programs and marketing s...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/82559393057988055792 |