The Study of Arcade Game Design for Travel Subject

• Main Authors: Chien-Yu Yeh, 葉千毓
• Other Authors: Chao-Yun Liang
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/70186743862352755320

碩士 === 元智大學 === 資訊傳播學系 === 94 === Along with the living standard enhancing as well as information technology advancing, the utilization of digital technology and creativity combining with lives and environment, and the production of products and services with leisure and entertaining effect in digital leisure and entertainment industry will be an inevitable development tendency. In this development, the digital leisure and entertaining equipment have the most significant growth potential. Because the digital leisure and entertaining equipments, also called the Arcade game machine, usually were installed and operated in the gamble-like recreation center in the early time and were social-edged for the impression of link with gambling and gangs, and also was extruded by the government purposely, the arcade game machine needs a development space in accordance with social tendency and positive anticipation. In the tourism industry which belongs to leisure service industries with digital leisure and entertainment industry, and along with the government policy opening, travel plays a significant role in people’s life and the requirement of tourism information is storming up simultaneously. However, the obtainment of tradition information is sufficient no more. Therefore, the subject of this research is to offer consumers a chance to pre-experience traveling scenery and absorbing information by the game contents and interactive characteristics of the arcade game as an advertising and promoting tool for traveling sceneries. Based on the game design theory, this study discusses the game design principle and interactive model of the arcade game, and then puts the tourism theme inside the game design. By system prototyping method to induce demand analysis and planning the game content script to construct a system prototype of the game, consumers can get the entertaining effect from the game and obtain travel-related information and promotion activities simultaneously, and further increase their travel willingness. The major contributions of the research are providing a game design consideration of the arcade game by an empirical verification to induce the design principle and interactive model, also integrating the functions of games of an arcade game with Kiosk to reduce system establishment cost, and offering a reference for further researches and commercialization of games in the future arcade game. Moreover, the research integrates the tourism information and the games of an arcade game to increase the consumers’ travel willingness and provides a business model kit as a further design reference for other industrial themes to put into the games of an arcade game and to promote the image of the arcade game as well as build the representative commodity in the digital leisure and entertainment industry.