| Summary: | 碩士 === 元智大學 === 管理研究所 === 94 === Abstract
Student : Chang-Ping Liang Advisor : Dr. Hung-Hui Lee
The current global information industry develops booming, under the great environment, our country local electronics information industry confidence opportunity, and develop a high-tech talented person in the technique, the electronics information production has already occupied an important market position in the world currently, especially Switching Power Supply. But from 98 years, the emergence of the Asia financial turmoil and personal customer low price calculator unrest make the global electronics information market economic prosperity overcast, the SPS need saturation. Therefore, it causes local market competition vehemence, many downstream SPS produce factories drive merge or close down. Owing to the market competition condition and the profession development trend, the local power supply producers in spite of its scale sizes all adjust themselves each from the product strategy to marketing policy carry.
For the sake of the discussion enterprise marketing policy, this work chooses a local power supply factory to carry on a research. The following purpose is what we research:
1、discuss the power supply enterprises’ competition environment.
2、discuss the power supply enterprise how to build its advantage.
3、discuss the marketing strategy of the power supply enterprise.
Summarizing the result of this research, we will illustrate the detection as follows:
Discover one: The company puts the strategy position at the most important position; firstly pursuing strategy and then pursuing a management performance secondly.
Discover two: Discover in the research of the product structure and the characteristic: The products of the A company are mainly the power supply products, the direction of the development is going toward the high product, outstanding the characteristic of environmental protection, convenience, consume lowly etc.
Discover three: Discover in the research of the marketing policy: The A company is having a foothold in its core competencies foundation of the oneself and then basic this to make the sells strategy, various strategies all pierced through to take market as to a lead, taking customer as the management center to thought.
Discover four: The professional sells a research detection of compete the mode: The sells mode in the A company is have a difference to the traditional power supply companies, which is to adopt to connect order firstly and then to prepare a production line.
Discover five: The research based on marketing strategy and competitive analysis has discovered that A Inc. has to readjust its marketing strategy for any disadvantage factors that may occur in the future in order to help the business keep growing.
Key words: Marketing Strategy; Switching Power Supply; mode
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