Understanding Mobile Data Services Adoption Behavior: An Extension of the Theory of Planned Behavior
碩士 === 元智大學 === 資訊管理學系 === 94 === Intense competition in the telecommunication market has urged for the development of mobile value added services in order to sustain the competitiveness of mobile vendors. Yet, the development and usage of mobile internet services has not reached the expectation. Th...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15430001790948189359 |