The Study of Financial Security Buying Behavior of Institutional and Individual Investors－The Effect of Attention, Familiarity, and Preferences
碩士 === 元智大學 === 資訊管理學系 === 94 === Traditional financial theory thinks that rational investors can deal with a large amount of investment information properly, and make the best investment decision, but investors will adopt several heuristics and the mechanisms filtered with information and help thei...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47850365846858439447 |