| Summary: | 碩士 === 元智大學 === 企業管理學系 === 94 === The purpose of this research is to utilize the concept of value proposition to build the development value of constructing a newly developing service industry. From the angle of value drives as the starting point, we establish the value proposition toward three different directions: service innovation, service need and service investment. Such an approach is applied to the analysis of the intelligent transportation systems service industry, in order to consider its feasibility, industry value, industry positioning and key competitiveness. This confirms that the establishment of value proposition can indeed lead to the development of this newly developing service industry.
In addition, this research reveals that within the intelligent transportation system, there exist close relationships among its many subsystems, and the electronic toll collection sevice is the most representative one that would serve as a locomotive engine for the full development of the intelligent transportation system as an industry. Therefore, in this research, we take the electronic toll collection sevice for the case study of a real-life system. In the process, we have interviewed eight representative experts who had offered abundant information to come from government, industry, research institution, and academia.
From the analysis of industry reports and the results of consultations, we find that the electronic toll collection sevice industry will offer many opportunities of growth. First of all, it can not only create a new type of service by itself, but also be further extended to many different types of service to meet the value demended by customers. Secondly, it provides an integrated system to improve the operation efficiency, image of the industry, and the return of investment. Finally, it raises the remuneration for potential investors to open up new applications for profits. In short, this research shows that it is feasible to develop the electronic toll collection sevice industry from a practical point of view and with suggestions for further development of the industry.
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