ANALIZING THE EFFECTS OF COUNTRY IMAGE, PRODUCT KNOWEDGE AND PRODUCT VALUE TO PRODUCT PERCEPTION AND PURCHASING INTENTION
碩士 === 元智大學 === 管理碩士在職專班 === 94 === Taiwan’s retail industy normally expand and competitive, moreover, most studies have focused on convenient retail stores, while neglecting other outlets, such as bedding. However, many consumers regard the bedding product sector. This work indicates the relationsh...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/08410074174595489344 |