| Summary: | 碩士 === 元智大學 === 管理研究所 === 94 === It has continued for around 40 years that the financial institutions to run securities business. For now, they face an unprecedented hard time, as an integrating process has been undergoing among international and large-scale financial institution to account for multi-operations and organizational conglomeration. With the promotion of governmental laws, the market trend is large-scale organization, multi-operation business and global distribution. In 1998, a violated stock trading case of Taiyu Products Corporation and Taichung Business Bank caused two banking institutions a tremendous minus. The bank in this case study is also a financial institution to run securities business; it almost fell into a tremendous minus because of the 2004 embezzlement scandal of Procomp Informatics Ltd. Therefore, this study is to combine all the information procured from Taiwan Stock Exchange Corporation, Gretai Securities Market, various journals and the related sites. The main purpose is to get a full understanding of the business conditions and lawful restrictions these banking institutions are to encounter as well as their future development. Also, this study adopts SWOT (Strengths, Weaknesses, Opportunities, Threats) to examine the advantages and disadvantages for these banks to run securities business and to present a few initiating programs. Considering the development of other banks, this study will show some related data to make a comparison analysis of the possible good and poor conditions and grasp an overview of the impacts on financial, personnel and organization changes if a professional broker or a general securities business is provided. With the above, the conclusion is that the bank in this study lacks a complete planning either on staff’s level of profession or personnel and financial system build-up. Thus, there exist many risks for the bank to set up a general securities business body. It is suggested that the bank for the present stage set up a branch, recruit sales staff and promote the existing securities business. When the finance funding is allowed, the bank can enlarge its scope of business and rebuild a general securities business. Otherwise, it will take an excruciating effort to make an outstanding performance among the present competences provided that the bank reinvests itself as a small-scale general securities business. For the mid-term planning, the bullish and bearish market conditions should be carefully taken into account to examine the possibility in launching self-operated business and operations enlargement. The gradually-increased capital amount should be the main implementation for the long-term planning to see an obvious economy of scale effect.
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