A study of the effect of service quality, Mobile Number Portability and switching barrier on customer satisfaction and loyalty－a survey of mobile telecommunication industry
碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 94 === Under deregulation environment, the second generation mobile telecommunication industry in Taiwan has faced ever-increasing competition. For example, the national penetration rate of mobile phones has dropped from 114.14% of 2003 to 89.70% of 2005. Beside, the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88558062120383483329 |