The Impact of Market Performance and Usage Experience on Brand Extension
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 94 === The purpose of this study is to examine the effects of consumer usage experience with the extension product and its market performance on parent brand, moderating by the extension similarity. When doing the far extension, will the positive usage experience or...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25818711407158739797 |