THE IMPACT OF DIFFERENT ACQUISITION CHANNELS AND PROMOTION STRATEGIES ON CREDIT CARD EFFECTIVENESS – A CASE STUDY OF A CARD ISSUING ORGANIZATION IN TAIWAN
碩士 === 大同大學 === 事業經營學系(所) === 94 === Due to the growing demand of the consumers market in Taiwan, as well as the continuing and strong investment by local industries into foreign markets, the business of the traditional banking industry has moved from corporate banking into consumers banking in rece...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26585741571871723730 |