A STUDY ON CONSUMER PURCHASE INTENTION OF BUYING SECOND-HAND BRAND LV AT ONLINE-AUCTION—MODERATING ROLE OF MATERIALISM
碩士 === 大同大學 === 事業經營學系(所) === 94 === With the popularization of internet and the economic recession, people who pursue online-auction or look for second-hand brand increase a lot. Some sellers may shop too much once or may be in urgent need of cash, so they sell part of goods in a second-hand price....
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62012431348178576418 |