Metropolitan Strategic Development of Cultural Industry Case Study: Policy toward Culture Industry in Taipei

• Main Authors: Hsu, Pei-Yin(Hsu, Pear), 徐佩瑩
• Other Authors: Prof. Hung, Mitchell
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/578679

碩士 === 國立臺北藝術大學 === 藝術行政與管理研究所碩士班 === 94 === In 1998, the World Bank issued a report entitled "Culture in Sustainable Development: Investing in Cultural and Natural Endowments," which proposed that cultural endeavors provide new opportunities for local development, and can strengthen the social capital and the social cohesive force of a city. The concept of “cultural industry” was first put forward in the 1970’s, but the idea of using cultural enterprise as a way to develop and promote a local economy did not gain widespread attention until the 1990’s. This idea suggests that a contemporary metropolis’ development must be closely integrated with cultural industry. In other words, contacts between civic culture and economic activity are established as the elite people in all sectors of society begin to work together for the common end of advancing the city’s economic and cultural growth. As Taiwan's capital and its center for collection and distribution of cultural resources, the city of Taipei has a multicultural makeup and a cosmopolitan, urban disposition. But the issue of how to utilize Taipei’s unique cultural characteristics and its resources to put together a rich and full civic culture platform, which has economic/industrial value, requires the establishment of contacts between the city’s “industry” and the city’s “culture.” This report proposes a feasible policy plan for Taipei to continue its strong cultural and economic development and to face international interurban competition. The research direction of this report is that it follows models of consumer culture by first analyzing the resources of Taipei, including the available artistic and cultural talent, space, and activities (events and festivals). It also addresses official city organizations, public authority of government-run organization, the cultural imagination of Taipei, and the appearance and environment of Taipei. The report then provides perspective on cultural industry policy development in Taipei, based on the overall cultural/social/economic structure of the city. It is hoped that the city base and cultural industry will develop strategies and embark upon active projects for Culture Industry in Taipei.