A Study of Involvement to Service Quality on Super Basketball League Audience – By Structural Equation Modeling Confirmation
碩士 === 臺北市立教育大學 === 體育研究所 === 94 === The purpose of this study was to explore the audience’s involvement and service quality situation at Super Basketball League. A self-developed questionnaire was administered to 384 SBL audience. By using LISREL 8.51 and SPSS 10.0 Package Software, the obtained da...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28980410189504913832 |