A study of Marketing Strategies for the University Recruitment in Taiwan.
碩士 === 淡江大學 === 教育政策與領導研究所碩士班 === 94 === The purpose of this study is to examine the present situations of the admission agency and the marketing strategies and to apply for recruitment in Taiwan colleges and universities. The result of this study tries to help every college and university realizes...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59981613145305740782 |
| Summary: | 碩士 === 淡江大學 === 教育政策與領導研究所碩士班 === 94 === The purpose of this study is to examine the present situations of the admission agency and the marketing strategies and to apply for recruitment in Taiwan colleges and universities. The result of this study tries to help every college and university realizes their recruitment marketing situations and will be better.
The sample consisted of 70 schools who joined the 94th University Entrance Exams. The purpose of this study adopted survey research method and censuses. The total number of usable sets of instrument returned is 63.
The results are as following:
1.To institute the department of recruitment marketing is the best way in recruiting students. The majority of our colleges and universities try to have the department of recruitment marketing and they all emphasize their advertisements.
2.Regarding different marketing strategies obtain different the highest and the lowest results.
3.Regarding different school history, and qualities obtain significant differences in marketing strategies.
According to the findings, this thesis makes some suggestions to colleges, universities and educational administrative organizations in Taiwan.
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